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American Business Awards Announce Finalists in 12th Annual Competition

Smart Business LA - With a Little Bit of SOL

CBS Los Angeles - Los Angeles Labor Force Expanding With Green-Collar Jobs

Greentech Media - Five Residential PV Installers to Watch in 2013

CEOCFOinterviews.com - Interview with ASD President and CFO, Ravi Thuraisingham

US Business Executive - Rapidly Expanding in an Emerging Market

KUSI News at 10 - San Diego Grand Opening

 
 
 
 
 
 
Press Releases
 
12/03/2014

American Solar Direct Partners with Homes for Our Troops to Provide Free Systems to Wounded Veterans

LOS ANGELES, CA – American Solar Direct Inc. (ASD) today announced a partnership with Homes for Our Troops (HFOT) to install free solar energy systems on homes built by HFOT and donated to three of the most severely wounded Veterans living in California.

The partnership is the result of American Solar Direct’s employee-inspired donation last summer to install a solar energy system at an Army Veteran’s El Cajon home that had been constructed by HFOT.

“From the moment our employees first heard about the chance to give back to one of our most critically injured Veterans, we quickly realized this was a program that must be expanded to others in the same situation,” said Brennan Mulcahy, ASD’s Chief Executive Officer. “These Veterans paid dearly to defend the United States of America. We are proud to embark upon this partnership with Homes for Our Troops to supply free solar systems to our wounded warriors.” 

“Homes for Our Troops is fortunate to have the support of patriotic businesses like American Solar Direct to help us in our mission of building specially adapted homes for our nation’s Veterans,” says Major General (USA, Retired) Timothy P. McHale, President/CEO of Homes for Our Troops. “Having partnerships like this is crucial in allowing us to return the gift of freedom and independence that these Heroes fought so bravely to protect.” 

American Solar Direct, the 17th fastest growing private company in the U.S. according to the 2014 INC. 5000 listing, has been looking to support an organization that is aligned with the company’s focus on serving the public. HFOT is in the planning stages to deliver these specially designed residences for more severely wounded Veterans living in California and American Solar Direct is a proud supporter of this effort.

The partnership was inspired by ASD’s efforts during the last Fourth of July weekend to provide a free rooftop solar system to Sgt. Odin Ayala. Sgt. Ayala was on his third deployment to Afghanistan when, on Sept. 14, 2011, he stepped on an improvised explosive device (IED). The blast caused him significant physical injury and he underwent years of treatment and rehabilitation in a quest for an independent lifestyle.

“Sgt. Ayala’s story touched everyone’s hearts at American Solar Direct. Employees recognized we had a chance to offer a lasting contribution and somehow give back to a person who lost so much protecting our freedom,” said ASD’s Chief Operational Officer Andrew Schneider. “Today, our ongoing support of HFOT will allow us to extend our gratitude by helping other Veterans in these challenging situations. A free solar system will go a long way to reducing the operating costs of a Veteran’s home.” 

For a video story of Sgt. Ayala, click here. Or, cut and paste the url below into your browser: https://www.youtube.com/watch?v=gydiIxmWtWw

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was declared 17th Fastest Growing Private Company in 2014 by INC. magazine, named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey. The company recently earned national Company of the Year and Company of the Year honors by the American Business Awards, as well as Angie’s List Super Service Award for excellent customer service.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 855-765-2755) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect. www.americansolardirect.com 
For more information, contact media@americansolardirect.com.

About Homes for Our Troops

Homes for Our Troops (HFOT) is a privately funded 501(c) (3) nonprofit organization building specially adapted, mortgage-free homes nationwide for the most severely injured Veterans from Iraq and Afghanistan. Most of these Veterans are multiple amputees, paraplegic, quadriplegic or suffered severe traumatic brain injury (TBI).  These homes restore some of the freedom and independence our Veterans sacrificed defending ours, and enable them to focus on their family, recovery, and rebuilding their lives. Since its inception in 2004, over 90 percent of donations to Homes for Our Troops has gone to directly support Veterans.
 
 
 
11/17/2014

American Solar Direct 23rd Fastest Growing Private Company in Los Angeles

LOS ANGELES -- American Solar Direct (ASD), a leading residential solar energy provider in California, is the 23rd fastest growing private company in the Los Angeles area based on revenue growth from 2011 to 2013, according to a list released today by the Los Angeles Business Journal.

“Our commitment to innovation and focus on creating an unparalleled customer experience drive our mission to inspire the adoption of solar systems across America, one roof at a time. These are the reasons why we are a leading full-service solar provider in California,” said American Solar Direct President Kevin Bauer. “American Solar Direct is proud to be recognized by the Los Angeles Business Journal, as well as Inc. magazine, for our achievements.”This distinction follows a recent ranking by Inc. magazine that placed American Solar Direct as the fastest growing private company within the city of Los Angeles and the 17th fastest growing private company overall in the United States based on three year revenue growth between 2010 and 2013.

American Solar Direct provides a comprehensive end-to-end solution and streamlined customer experience – including custom designs, financing and long-term maintenance – for homeowners seeking the benefits of solar energy. The company’s significant growth in California is also attributable to the consultative approach that highly trained American Solar Direct team members take to educate customers about solar solutions that work best for their home and budget, Bauer said.

American Solar Direct is meeting the exploding consumer demand for residential solar installations in California. The U.S. experienced a 41 percent increase in photovoltaic (PV) installations in 2013, making solar the second largest source of new electricity generating capacity (behind natural gas), according to the Solar Energy Industries Association (SEIA). SEIA’s current projections forecast 2014 to be another record-breaking year, with California having the most installations.

Now in its 18th consecutive year, the Los Angeles Business Journal ranking honors private companies who exhibit the highest revenue growth. Between 2011 and 2013 American Solar Direct’s revenue growth was approximately 270 percent. During this period, ASD expanded its operations in California by opening multiple offices and operation centers throughout the state and by offering residential customers complete residential solar solutions.

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was declared the 17th Fastest Growing Private Company in 2014 by Inc.magazine, named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey. The company recently earned national Company of the Year and Fastest Growing Company honors by the American Business Awards, as well as Angie’s List Super Service Award for excellent customer service.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 855-765-2755) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect. www.americansolardirect.com

08/21/2014

American Solar Direct 17th Fastest Growing Private Company in U.S. - INC Magazine

LOS ANGELES -- American Solar Direct (ASD), a leading residential solar energy provider in California, is the 17th fastest growing private company in the United States, according to the latest list compiled by Inc. magazine and published in its September 2014 issue.

ASD’s revenue growth between 2010 and 2013, the period examined in the Inc. 500 “America’s Fastest Growing Private Companies” report, was 11,560 percent. During this period, ASD experienced significant expansion within California with the opening of multiple offices and operation centers throughout the state and by offering residential customers complete residential solar solutions.

“Our growth is a testament to our commitment to customer service, an outstanding team of employees and our ability to deliver a comprehensive end-to-end solution to residential customers,” stated American Solar Direct CEO Brennan Mulcahy. “We continue to be an ideal choice for homeowners who want to take more control over their electric bills with little to no up-front payment.”

ASD, the highest placed solar system provider on the Inc. 500 list, has been well positioned in the exploding U.S. solar market. The U.S. experienced a 41 percent increase in photovoltaic (PV) installations in 2013, making solar the second largest source of new electricity generating capacity (behind natural gas), according to the Solar Energy Industries Association (SEIA). SEIA’s current projections forecast 2014 to be another record-breaking year.

As one of the fastest-growing companies in the country, ASD has enabled a surge of employment opportunities and provides its employees with a comprehensive training program that ensures seamless, quality installations and friendly service for customers.

“I want to thank all the hardworking, dedicated employees for helping us achieve this important milestone and helping create so many job opportunities in California and for the solar industry,” Mulcahy said.

The Inc. milestone was announced shortly after Solar Power World Magazine – one of the solar industry’s leading sources for technology, development and installation news – published its annual ranking, in which ASD had improved its ranking among solar contractors in the U.S. and Canada by 10 spots from the prior year. This survey also recognized ASD as number eight on their rooftop installer list out of 100 solar companies.

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was named one of the top five residential solar installers to watch in 2013 by GTM Research. The company recently earned national Company of the Year and Fastest Growing Company honors through the American Business Awards, as well as Angie’s List Super Service Award for excellent customer service.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect.

 
08/11/2014

American Solar Direct Inc. Announces Promotion of Kevin A. Bauer to President 

LOS ANGELES -- American Solar Direct (ASD), a leading solar energy provider to the residential market in California, today announced the appointment of Kevin A. Bauer as its President.  Kevin has served ASD in the capacity of Chief Financial Officer since joining the Los Angeles-based company in October of 2013.  Kevin will continue to serve as ASD’s Chief Financial Officer in conjunction with his new appointment as President.

Kevin came to ASD with more than 20 years of experience in finance and business, with a diverse background in investment banking and private equity placement. Kevin has held multiple CFO positions during his career, with a demonstrated track record of successfully growing businesses as an executive team member.

Prior to joining ASD, Kevin was a managing director at Global H2O Investments (GHI), a San Diego-based private equity firm which he co-founded. GHI provides project finance capital for the development and acquisition of water, wastewater and "waste-to-value" infrastructure assets, and also invests directly in related operating company business models.

“Since joining the company, Kevin has proven himself a remarkable asset to American Solar Direct. Kevin’s numerous contributions, in addition to his project finance and clean energy acumen, make him an obvious choice to lead our company,” said Chief Executive Officer, Brennan Mulcahy.  “Under Kevin’s leadership we have already made great strides towards our goal of making affordable, renewable power more accessible to American homeowners, and I’m confident that under his guidance we will continue our upward trajectory towards this goal.”

###

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey. The company recently earned national Company of the Year and Fastest Growing Company honors, as well as Angie’s List Super Service Award for excellent customer service.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect.

For more information, contact media@americansolardirect.com. 

 
07/03/2014

American Solar Direct Installs Free System for Injured Veteran for 4th of July
Employees Rally to Donate System for Southern California Wounded Warrior

SAN DIEGO, 7/3/2014 -- American Solar Direct Inc. (ASD) today donated a complete solar energy system at the home of Sgt. Odin Ayala, a wounded veteran in Southern California who touched the hearts of ASD employees.

“I am proud that I had the chance to serve my country. Now, my goal is to remain strong and keep pushing forward.” 

The donation arose from a chance encounter. An American Solar Direct sales consultant selling solar in a residential El Cajon neighborhood came across the Army veteran’s home. When the sales consultant returned to his office and shared Ayala’s war story, employees throughout ASD and upper management soon rallied to contribute to the cause by donating their time and specialized skills and talents.

“Sgt. Ayala is a brave and honorable person who paid dearly to defend the United States of America. The least we can do is help protect him from rising energy costs,” said Brennan Mulcahy, ASD’s Chief Executive Officer. “This one came from the heart and soul of our employees. They were all touched by his incredibly positive outlook on life. It is only fitting we are able to install a free solar system for him right before the Fourth of July.”

Ayala was on his third deployment to Afghanistan when on Sept. 14, 2011, he stepped on an improvised explosive device (IED). The blast caused him to lose both legs above the knee and the index finger on his left hand. Ayala underwent years of treatment and rehabilitation in a quest for an independent lifestyle.

A few months ago, Ayala was given the keys to a specially built home through Homes for Our Troops, a nonprofit organization building and donating new homes to the most severely injured veterans since 9/11. Several companies had earlier donated labor and supplies to build and landscape the home.

“American Solar Direct recognized we had a chance to offer another lasting contribution—the opportunity to reduce his energy costs,” said ASD’s Chief Operational Officer Andrew Schneider who attended today’s installation. “By reducing a significant household expense, we’re hopeful this will help contribute to Sgt. Ayala’s goals to further his education and lead the lifestyle he desires.”

“I am extremely grateful for this donation. I truly wish to thank all employees at American Solar Direct for my solar system,” Ayala said. “I am proud that I had the chance to serve my country. Now, my goal is to remain strong and keep pushing forward.”

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey. The company recently earned national Company of the Year and Fastest Growing Company honors, as well as Angie’s List Super Service Award for excellent customer service.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect.

For more information, contact media@americansolardirect.com.

 
06/17/2014
 

American Solar Direct Honored as Bronze Stevie® Award Winner in 2014 American Business AwardsSM

Company of the Year and Fastest Growing Company Awards help solidify company as a leader in the energy sector


CHICAGO, Jun 17, 2014 (BUSINESS WIRE) -- American Solar Direct Inc. (ASD) was declared a Bronze Stevie® Award winner in two award categories at the 12th annual American Business “Stevie” Awards dinner at the Fairmont Hotel in Chicago on Friday as Company of the Year in the energy sector and Fastest Growing Company with less than 2,500 employees.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

American Solar Direct was selected for these awards through a multi-stage judging process performed by specialized judging committees comprised of business professionals from across the nation. Thousands of submissions were examined across all award categories during preliminary judging in April and May, resulting in a short list of finalists that competed for Stevie Award placements during a final round of judging toward the end of May.

Beth Spence, Vice-President of Sales and Marketing was present to accept the awards on behalf of American Solar Direct, thanking its growing team of employees - and with special thanks to ASD solar customers - for making this distinction possible: “We owe this award to our customers who have embraced our company, products, and our mission to bring clean, affordable power to more and more homeowners.”

“American Solar Direct is thrilled to be the recipient of not just one, but two prestigious national business awards,” said Brennan Mulcahy, Chief Executive Officer. “We attribute our continued strong growth and leadership within the industry to our dedication to customer service, our innovation and our commitment to making solar affordable and accessible for homeowners. American Solar Direct is successful because we continually deliver the products and services that customers seek and need.”

American Solar Direct is a popular choice because it offers customers a complete, turn-key set of services – from providing custom design, affordable lease options and dedicated account management, to management of permitting, maintenance and service, and having highly trained installers on staff. Heightened demand for American Solar Direct installations over the years prompted the company a few years ago to expand operations throughout California, with offices from San Diego to the Bay Area. The company achieved a record number of installations in 2013.

American Solar Direct recently earned the service industry’s coveted Angie’s List Super Service Award, reflecting an exemplary year of service provided to members of the consumer review service in 2013. Considered a mark of consistently great customer service, this is the first year the company has been awarded by this esteemed organization.

The next American Business “Stevie” Awards program will take place on September 12 in San Francisco, recognizing leading businesses in new product & technology areas.


About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take greater control of their electricity prices. American Solar Direct was named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect.

For more information, contact media@americansolardirect.com.

 
 
5/12/2014

American Solar Direct Named a Finalist In 2014 American Business Awardssm 
Award categories reflects company’s strong growth, superior operations
 

 

LOS ANGELES (May 8, 2014) – American Solar Direct (ASD) was named a finalist in the 2014 American Business Awards as company of the year in the energy sector, and for being among the fastest-growing companies with less than 2,500 employees.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and non-profit, large and small. 

The 12th annual American Business “Stevie” Awards will be presented at two awards events: the ABA's traditional banquet on Friday, June 13 in Chicago and the new product & technology awards event on Friday, September 12 in San Francisco.

“On behalf of the employees of American Solar Direct, we are very pleased to be named a finalist in two categories in this prestigious national business awards program,” said Brennan Mulcahy, Chief Executive Officer.  “Our continued strong growth is the result of our dedicated employees who provide superior customer service and help make solar affordable and easy for homeowners. American Solar Direct is growing because we continually deliver the products and services that customers seek and need.”

American Solar Direct is a popular choice for residential solar because it offers a complete set of services – from providing affordable lease options, to having highly trained installers on staff, to long-term maintenance and service agreements, to managing the permit process and more. Demand for American Solar Direct installations over the years prompted the company a few years ago to expand operations throughout California, with offices from San Diego to the Bay Area. The company broke its internal record for number of installations in 2013. 

  American Solar Direct recently earned the service industry’s coveted Angie’s List™ Super Service Award, reflecting a superior year of service provided to members of the consumer review service in 2013. Considered a mark of consistently great customer service, this is the first year the company has been awarded by this esteemed organization.    

Finalists for the American Business Awards were chosen by more than 130 business professionals nationwide during preliminary judging in April and May.  More than 130 members of several specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13-22.  

 

   

About American Solar Direct

American Solar Direct is a full-service solar provider offering California homeowners solar design, permitting, installation, and maintenance services. Through its Solar Made Simple program, American Solar Direct offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices. American Solar Direct was named one of the top five residential solar installers to watch in 2013 by GTM Research and was among the top 5 purely residential solar installers in the U.S., according to a Solar Power World survey.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Connect with ASD on Facebook and follow us on Twitter @AmerSolarDirect.

For more information, contact media@americansolardirect.com.

 
 
 
12/13/2013
 

American Solar Direct Fifth Largest Purely Residential Solar Installer in U.S.: Solar Power World

LOS ANGELES, December 10, 2013—American Solar Direct (ASD), a leading solar energy provider, was the fifth largest installer among companies that serve only the residential market in the United States in 2012, according to a report compiled by Solar Power World  magazine.

As a highly preferred, comprehensive solar solution for homeowners in California, American Solar Direct installed 3.96 megawatts of solar power on residential rooftops in 2012, making it one of the tops in that sector, according to statistics compiled by the magazine.

“American Solar Direct is experiencing remarkable growth in the nation’s primary market for residential solar,” said Geoff Atkins, Chief Marketing and Strategy Officer of American Solar Direct. “The fact that we were the fifth largest residential-only solar company while serving just one state represents clear evidence that our customer-focused, one-stop solution is the preferred choice for homeowners.”

"American Solar Direct has built its California business on excellent customer service and a commitment to bring affordable, reliable and clean energy solutions to homeowners. We are pleased to see ASD rank fifth among the pure residential solar companies and we welcome them to the elite company of Solar Power World's Top Solar Contractors," said Frank Andorka, editorial director of Solar Power World. "ASD’s commitment to making the adoption of solar easy for its customers is exactly what this industry needs. Many companies applied, and not all made the list. The team at American Solar Direct should be proud."

ASD has installed more than 10 megawatts since its founding in 2009 and is on track to eclipse its 2012 installed megawatts. ASD’s premier services allow residents to lock in a monthly rate through a 20-year lease that guards against utility rate increases as well as provides long-term system maintenance. ASD’s experienced team provides custom designs, superior installations and responsive customer service.

In addition to its attractive business model, ASD’s growth in 2012 also was the result of its expansion efforts the year before. ASD opened additional offices and operations centers in San Diego, Santa Clara and the San Gabriel Valley area of Los Angeles.

About Solar Power World

Solar Power World is the industry’s leading publication dedicated to covering the technology, development, installations and business issues facing the solar industry today.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

American Solar Direct (ASD) was named as one the top five residential solar installers to watch in 2013 by GTM Research.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

 
 
10/10/2013
 

American Solar Direct Names Kevin A. Bauer as Chief Financial Officer

LOS ANGELES, October 9, 2013—American Solar Direct (ASD), a leading solar energy provider, today announced the appointment of Kevin A. Bauer as its Chief Financial Officer. 

Kevin comes to ASD with more than 20 years in finance and business, a diverse background in investment banking, private equity and CFO positions, and a track record of successfully growing companies as a member of the executive team. Kevin will be responsible for managing ASD’s financial affairs and leading its corporate and business development activities. 

“Kevin's broad financial and managerial experience combined with his understanding of the project finance and clean tech energy sectors will add important depth to the American Solar Direct executive team,” said Brennan Mulcahy, CEO and Chairman of American Solar Direct.  “I am excited to have Kevin join ASD where he can leverage his knowledge and experience to support the company’s continuing growth.”

Kevin was most recently at Global H2O Investments (GHI), a San Diego-based private equity firm he co-founded and was a managing director at the firm. GHI provides project finance capital for the development and acquisition of water, wastewater and "waste-to-value" infrastructure assets, and also invests directly in related operating company business models.

Prior to GHI, Kevin was CFO and vice president of business development for Archimedes Technology Group, an energy technology company focused on improving the efficiency and safety of nuclear power generation and the nuclear fuel cycle.

Earlier in his career, Kevin held senior investment banking positions for firms such as Donaldson, Lufkin & Jenrette, Credit Suisse First Boston and UBS Securities advising clients on mergers and acquisitions, leveraged buyouts and public and private financings. During his investment banking career, Kevin worked on more than 40 transactions with an aggregate value in excess of $5.0 billion.

Ravi Thuraisingham, co-founder and former President and CFO, will continue to serve on ASD’s Board of Directors and work with the company on strategic initiatives, reporting to the CEO. “I wish to thank Ravi for his continued contribution, to helping build ASD and his support throughout this important stage in our development,” Mulcahy said.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

American Solar Direct was named as one the top five residential solar installers to watch in 2013 by GTM Research.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis.

 
 
05/30/2012
 

American Solar Direct Announces Promotion of Andrew Schneider to Chief Operating Officer

Veteran Energy, Technology Leader Assumes Additional Responsibilities

SANTA MONICA, May 30, 2012 – Solar energy lease provider American Solar Direct (ASD) today announced the promotion of Andrew Schneider to Chief Operating Officer, effective immediately. In addition, Mr. Schneider will retain his current responsibility as Chief Information Officer.

“We are delighted to appoint Andrew Schneider to this key position at American Solar Direct. During our recent rapid growth, Andrew assumed increasing levels of responsibility. He clearly demonstrated the brand of leadership we need as we continue our expansion within the residential solar market in California,” said Ravi Thuraisingham, the company’s President and Chief Financial Officer. “We all look forward to working with Andrew as the American Solar Direct team continues to provide professional, high quality and comprehensive solar services to homeowners.”

Mr. Schneider’s promotion comes at a time when American Solar Direct’s unique offerings for residential solar are taking the spotlight in California. The company recently opened sales offices in San Diego and northern California, as well as additional warehouse centers, to better serve the new customers signing up every day for affordable solar power through ASD. This month, ASD was also featured on the Lifetime Network’s “Designing Spaces” program.

“American Solar Direct dedicates itself to providing affordable and convenient solar programs with the highest level of customer service under a ‘one-stop’ offering,” Thuraisingham said. “This commitment, which has made American Solar Direct one of the fastest growing residential solar providers in California, must be maintained in our ongoing expansion. Andrew has exactly the kind of experience and qualities we need to ensure our service and quality will continue to be the very best.”

Mr. Schneider has more than 20 years of information technology (IT) leadership. Prior to joining American Solar Direct, he was CIO with a major energy retailer where he led the development of their systems, processes and infrastructure to create a leading North American energy retailer with more than 3 million customers. Prior to that, Mr. Schneider led the IT group for a major multi-national engineering and architectural firm.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

Photo available upon request 

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05/16/2012
 

American Solar Direct Has a Moment in the Sun via “Designing Spaces” Show on Lifetime Network

Informative "Think Green" Segment Demonstrates Simple, Affordable Way to Reduce Energy Costs with Residential Solar

 

SANTA MONICA, May 16, 2012—Simply and affordably powering your home with solar power will be the feature of popular television show Designing Spaces in an upcoming segment spotlighting California-based solar energy lease provider American Solar Direct (ASD).

The “Think Green” episode of Designing Spaces, a national home improvement show, will air on Thursday, May 17, and again on July 6 on the Lifetime cable network and explore a Southern California family’s decision to go solar with American Solar Direct. 

“Anyone who views this segment will quickly realize the advantages of a home solar system—and choosing American Solar Direct to help their family realize that dream,” said Geoff Atkins, Chief Marketing and Strategy Officer. “We’ve all heard about harnessing the power of the sun. Now, in this highly informative Designing Spaces segment, everyone will see how easy it is to make this a reality.”

Featuring interviews with Robert Evans, an ASD sales representative, the Think Green edition of Designing Spaces answers homeowners’ most common questions – from expense, to maintenance, to helping the environment.

“American Solar Direct represents a perfect solution in the marketplace when it comes to making homes more energy efficient in an affordable way,” said Lysa Liemer, Designing Spaces executive vice president of programming and chief operating officer. “What also impressed us was the amount of time ASD spends with customers to make sure they get the right solution and answers to all of their questions.”

The segment showcases the Chatsworth home of Leslie and Mark Cohen, who can count themselves among the thousands of homeowners who have benefited from immediate, dramatic savings in their energy costs achieved by installing a solar system. During filming, Designing Spaces caught the Cohen’s electric meter spinning backwards, which meant that they were sending the solar-generated electricity they were not using back into the grid.

Mark Cohen said on the show that he realized there was an urgent need to get a solar system on his roof. “As electric costs go up every year, we will be saving a lot of money,” he said. Leslie Cohen added that she liked having solar because it was an opportunity to help the environment and create a better future for her children and grandchildren. 

The segment also highlights American Solar Direct’s many unique offerings in the residential solar market, including the low up-front cost, a fixed monthly payment and a long-term maintenance program.

The Think Green segment on American Solar Direct can be accessed via americansolardirect.com or designingspaces.tv. 

 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

 
05/15/2012

American Solar Direct Raises $5 Million in Additional Equity Investment For Fast-Paced California Residential Solar Market

SANTA MONICA, May 15, 2012—American Solar Direct Holdings Inc. (ASDHI), the parent company of solar energy lease provider American Solar Direct (ASD), announced today that it has secured $5 million in additional equity investment.

Existing American Solar Direct institutional investor WGL Holdings, Inc., together with other existing investors and new investors, all participated in the latest round of financing. WGL Holdings’ support of ASDHI began in 2010 with a $50 million tax equity partnership and a $5 million equity investment.

American Solar Direct continues a rapid expansion in the California residential solar market as homeowners discover the ease and affordability of a one-stop solution to reduce the burden of rising electricity bills.

“Homeowners are realizing the benefits of securing a long-term fixed rate for their energy needs by harnessing the power of the sun,” said Ravi Thuraisingham, the company’s President and Chief Financial Officer. “The biggest incentive for homeowners to choose solar is what we offer at American Solar Direct – a worry-free solution with little or no upfront cost.”

ASD is a unique provider in the residential solar market field because it offers guaranteed fixed-rate financing that does not increase with inflation or utility prices and can reduce a homeowner’s overall energy costs. American Solar Direct covers all costs – such as panels, permits and installation – as well as maintenance and warranty service. The popularity of ASD’s services has led to recent openings of additional offices and operation centers in Northern California and San Diego.

“We are very pleased to have the support of WGL Holdings as we continue our growth,” said CEO Brennan Mulcahy. “With their ongoing commitment, as well as their energy industry expertise and leadership, we are able to continue to meet the demand of homeowners in California for our distinctive offering.”

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

 
 
03/07/2012

American Solar Direct Opens San Diego Office
Residential Solar Customers Can Realize Energy Savings

SANTA MONICA, Calif., March 7, 2012  -- Solar energy lease provider American Solar Direct (ASD) today announced that it is now serving residential customers in the greater San Diego area through the opening of a new regional office and regional warehouse.

The San Diego location follows last month's opening of an American Solar Direct office in Northern California. The company's rapid growth in California reflects that more and more homeowners are recognizing the affordability of leased solar installations, the benefits of energy independence and the high quality customer care offered by ASD.

"Tens of thousands of California homeowners are realizing that well-designed solar systems immediately reduce their power costs, help the environment and add long-term value to their house," said Brennan Mulcahy, CEO of American Solar Direct. "And by leasing through American Solar Direct, many San Diego homeowners can realize savings almost immediately and reduce their dependence on utility provided power."

The opening of a San Diego sales office and warehouse allows American Solar Direct to better meet the solar needs of homeowners in San Diego County from Oceanside and Escondido right through to the southern U.S. border. Even before today's official announcement, American Solar Direct was receiving calls from San Diego homeowners seeking solar for their homes.

"We bring to San Diego a solid reputation for customer care and education, as well as a unique one-stop source for financing, installation, and long-term maintenance," said Geoff Atkins, ASD's Chief Marketing and Strategy Officer. "American Solar Direct offers a highly experienced and qualified team of customer service representatives, project managers, installers and electricians dedicated to creating energy independence for homeowners."

In addition to the sales consultants and installers already in place in San Diego, American Solar Direct expects to continue to recruit, hire and train additional employees and consultants to meet the region's demand. San Diego is California's top solar city, according to an Environment California report issued in January.

In San Diego and across California, homeowners are increasingly choosing solar power due to its accessibility and affordability; straight-forward and inexpensive leasing options; and continued government support through rebates and other financial incentives. These factors have increased the adoption of solar power in California dramatically. However, Atkins cautions that some rebates will be expiring and homeowners are encouraged to consider home solar sooner rather than later.

"It's simple to get started with solar power now," Atkins said. "The American Solar Direct experience begins with a free in-home consultation, then a custom design for your home, and finally a professional installation and our long-term maintenance program. We are committed to having a long-term relationship with our customers by earning their trust through excellent product offerings and superior customer care."

American Solar Direct's other offices are in Irvine, Woodland Hills, Santa Monica, Industry, West Covina and Santa Clara. The San Diego location will be the seventh for American Solar Direct in California.

The San Diego office is located at 10636 Scripps Summit Court, Suite 103, San Diego, CA, 92131.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed-rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx .

For more information, contact media@americansolardirect.com.

 
 
01/24/2012

American Solar Direct Opens Northern California Office 

Residential Customer Continue to Save Money Through Solar

SANTA MONICA, January 24, 2012—Solar energy lease provider American Solar Direct (ASD) today announced that it is now serving residential customers in Northern California through the opening of a new regional office in Santa Clara.

This latest expansion continues a period of steady growth for American Solar Direct as homeowners recognize the affordability of leasing solar panels, the benefits of energy independence and the end-to-end customer care offered by ASD. Adding to highly successful regional offices in Irvine, Woodland Hills, Santa Monica, Industry and West Covina, the Santa Clara location will be the sixth for American Solar Direct in California.

"With this announcement today, American Solar Direct further extends its unique program of in-home consultation and education, personalized analyses, quality installations, long-term customer service and affordable leasing," said Brennan Mulcahy, CEO of American Solar Direct. "We are one of the fastest growing solar companies because consumers are recognizing the distinct advantages of selecting American Solar Direct."

Building on successful sales offices in Southern California, the launch of an office in Santa Clara allows American Solar Direct to better meet the solar demand of the residents of San Jose and the entire Silicon Valley; San Francisco, Oakland and the rest of the San Francisco Bay region; and Modesto, Stockton and south into Monterey.

“The Santa Clara team is very qualified to serve customers in this region. We select and train the very best certified installers, electricians, team leaders and customer service representatives,” said Geoff Atkins, ASD’s Chief Marketing and Strategy Officer. “As with our other offices, Northern California homeowners who select American Solar Direct will enjoy a personalized customer service experience focused on education and complete satisfaction.”

American Solar Direct is unique in that it provides all services, including long-term system maintenance and financing, directly from the company.

“We are committed to having a long-term relationship with our customers. Once you make American Solar Direct your solar provider of choice, we are here with you for many years,” Mulcahy said.

While solar is very popular in California because of attractive lease options and continued government support through rebates and other financial incentives, American Solar Direct finds homeowners still have questions.

“From the start, we placed an emphasis on customer education. Long before an installation agreement is signed, we spend considerable time at a customer’s home to provide them as much information as they need,” Atkins said. “Through our high quality service, homeowners quickly realize the benefits of reduced energy costs through solar.”

The Santa Clara office is located at 4633 Old Ironsides Drive, Suite 320, Santa Clara. 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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01/11/2012
 
 

Nine Things to Consider In “Going Solar” for Your Home

American Solar Direct Offers Practical Tips for California Homeowners

SANTA MONICA, January 11, 2012—With thousands more Californians expected to install solar on their rooftops in 2012, residential provider American Solar Direct (ASD) today offered nine essential factors for homeowners to consider when seeking their energy independence.

“Producing electricity from your own rooftop is getting easier and more affordable. The trends we saw in 2011 – primarily, that home solar was truly entering the mainstream market – should continue at a strong pace this year,” said Ravi Thuraisingham, ASD’s president and chief financial officer. “Thousands of homeowners will continue to seek ways to cut electric bills and have a positive impact on the environment.”

Because of its focus on high touch, end-to-end customer service, American Solar Direct is uniquely qualified to provide California homeowners a wealth of information and insights needed to make the right choice regarding rooftop solar. Homeowners considering solar should consider the following nine key factors:

  1. Lease versus own.  An average home-solar installation can cost $25,000 or more. The easier alternative is to have a licensed contractor install the system and offer lease financing for little or no money up front. The installer owns and maintains the system, not to mention handles securing permits and managing the many other small details leading up to turning on the system. Leasing is affordable for many homeowners because they immediately see savings from lower electric bills and someone else worries about the system’s maintenance.
  2. Net metering.  When a rooftop solar system produces more energy than needed for a home, the excess is supplied to the local electric utility. Homeowners can see some of their greatest monthly cost reductions when their rooftop solar panels are providing energy back into the system.
  3. Rebates.  Since a leased solar panel system is “owned” by the installer, rebates will go to the company. This enables the installer to further reduce the overall price of the solar project, which in turn lowers the lease payment. Rebates will vary by region. It also is important to know that some rebates are currently scheduled to expire in a few years.
  4. In-house service vs. outsourcing. Does a solar installer have all staff and services – from customer representatives, to installers, to ongoing maintenance and financing – within their company? Or, do they provide some or all of these services through third-party entities? The “continuum of care” is usually more guaranteed by an installer providing these services by their own employees.
  5. Home values.  Several current studies show that a home’s value increases when it contains the best available energy efficiency devices. Why? Because a home’s overall “operating cost” decreases as it uses less water, gas and electricity. Rooftop solar is becoming a standard feature on new homes for this reason.
  6. What if I move?  Typically, a homeowner can assign a solar lease to the purchaser (following a simple credit check of the new owner). Studies show an increase in the percentage of prospective homebuyers actively seeking residences with multiple “green” features, such as solar.
  7. Remain energy efficient.  With solar panels on the roof, it is tempting to crank up the air conditioning, keep lights on throughout the house or otherwise revert to energy wasting habits. Since some power must still come from an electric utility, being energy efficient ensures the lowest monthly costs – even as solar dramatically reduces the amount of utility-supplied power purchased on a monthly basis.
  8. Appearance.  California law prohibits homeowner associations, municipalities and other organizations from enforcing rules that prohibit a homeowner from having rooftop solar. But, you also don’t want to upset your neighbor. After determining a home has enough roof space for solar, an installer will usually create a custom design to ensure a solar panel “array” will blend into the roof as much as possible.
  9. New technologies.  The rate at which solar cells convert sunlight into electricity has increased since the first cells were made. While gains continue to be made, they are at small incremental rates. Therefore, the panels bought today should continue to be very efficient for their 20- to 30-year life. As solar becomes more popular, companies also are developing new technologies and cell designs. However, until these designs are incorporated into mass production, these more “exotic” solar panels may be too expensive for the typical homeowner.

Have more questions? An American Solar Direct customer service representative can come to your home for a full analysis and consultation.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

 

11/08/2011 
 
American Solar Direct Growing, Seeking Qualified Candidates 

SANTA MONICA, November 7, 2011—American Solar Direct (ASD), a leading residential solar provider in California, is expanding and looking for energetic, motivated people to join a fast growing company in one of the state’s most exciting industries. 

Providing affordable and reliable solar solutions for California homeowners requires skilled installers and electricians, product managers and warehouse staff, crew leaders, customer service representatives, sales professionals and more. American Solar Direct’s team members help homeowners reduce their electric bills, while protecting the environment.

A recent study highlighted the exciting job prospects throughout the solar industry in California;   according to the National Solar Jobs Census 2011, California now accounts for one of every four solar-related jobs in the United States, and, nationally, growth in employment in the solar industry was an impressive 6.8% year over year for the year ended in August. 

“We expect that our company’s employment growth rate will continue at a rate significantly higher than the overall industry growth rate due to the extremely positive customer response we’ve had to our solar offering,” says President and CFO, Ravi Thuraisingham.  “We are consistently looking for the very best talent to help us educate and assist even more homeowners.”

American Solar Direct promotes a positive, team-oriented work environment, growth opportunities, and the chance to put talents to use. ASD also provides training for select positions. ASD has current openings posted on its website and is actively recruiting at regional career fairs.  Upcoming career fairs include: 

  • Wednesday, Nov. 9, 10:30 a.m. to 2 p.m., at the Radisson Hotel - John Wayne Airport, 4545 Macarthur Blvd., Newport Beach, CA 92660.
  • Wednesday, Nov. 9, 11 a.m. to 2 p.m., Hilton Woodland Hills Hotel, 6360 Canoga Avenue, Woodland Hills, CA 91367.
  • Wednesday, Nov. 16, 10 a.m. to 2 p.m., at Hilton Ontario Airport, 700 North Haven Avenue, Ontario, CA 91764.

American Solar Direct is committed to diversity and employee well-being. For more information, visit the Careers section at www.americansolardirect.com or email:careers@americansolardirect.com.

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis.

For more information, contact media@americansolardirect.com
 
 
 
10/20/2011

American Solar Direct To Showcase at Green Festival Los Angeles

SANTA MONICA, October 20, 2011—American Solar Direct (ASD), a leading residential solar provider in California, will showcase its end-to-end services – including its very affordable leasing options – to consumers attending the Green Festival Los Angeles 2011, being held Oct. 29-30 at the Los Angeles Convention Center. 

American Solar Direct’s appearance at this very popular festival comes at a time when communities across Southern California are hearing from ASD about how to lower their utility bills with minimal upfront costs and high-touch customer service.

“Home solar not only helps the environment, but is a great way to reduce utility costs,” said Ravi Thuraisingham, ASD President and Chief Financial Officer.  “ASD has met with thousands of homeowners actively seeking a solar solution.  What we hear from them is that they want more detail about such things as the installation process, what happens when they sell their house, what else they can do to be energy efficient and so on.  We are focused on providing the education and care that customers are looking for when choosing solar power.”

Green Festival attendees are encouraged to visit the ASD booth to learn more about affordable solar energy and to schedule a free in-home consultation.  People unable to attend Green Festival Los Angeles 2011 can call or email ASD for more information or to schedule a consultation. 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity costs.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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09/26/2011 
 
American Solar Direct Names Former IMAX Executive Geoff Atkins as Chief Marketing and Strategy Officer

SANTA MONICA, September 26, 2011—American Solar Direct (ASD), a leading residential solar provider in California, announced today the appointment of Geoff Atkins, a leader in business development and brand strategy, to the newly created position of Chief Marketing and Strategy Officer (CMSO). 

Atkins, who most recently held the role of Senior Vice President and General Manager at IMAX Corporation, is responsible for American Solar Direct’s brand and communication strategies, as well as the expansion of its geographic territory and customer base. 

“We are thrilled to have on board someone with Geoff’s leadership skills, depth of experience and proven success in building brands,” said Chief Executive Officer Brennan Mulcahy. “Geoff is the ideal person to lead our business development efforts as we continue our march toward becoming California’s leading solar provider.”

In his 16 years at IMAX, Atkins was a driving force behind the company’s sales strategy, including securing the largest theater contracts in IMAX’s history and introducing the digital platform to exhibitors around the globe. These efforts made Aktins the leading revenue generator for the company over the past decade. 

Atkins’ addition to the American Solar Direct team is another indicator of a proven, successful formula for the company. ASD attributes its triple-digit growth in sales and employee base to its unique combination of in-home consultations and innovative leasing options to minimize up-front costs. 

“American Solar Direct is already seeing very positive consumer reaction in California based on our commitment to customer service and education, attractive financing and a complete range of services,” said Ravi Thuraisingham, ASD President and Chief Financial Officer.  “Now, it’s time to take our growth to the next level.  Geoff’s pioneering approach to business development, managing rapid expansion and history of revenue generation were key factors in our decision to welcome him to the team.”

 “It’s an exciting time to join the solar industry and particularly to join a rapidly expanding company like American Solar Direct,” Atkins said.  “California residents need a partner to help them lower their energy costs.  I believe American Solar Direct is very well-positioned to meet this demand for the long term because of its financial strength, quality products and commitment to customer service.” 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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.09/13/2011 
 
American Solar Direct Ready to Serve DWP Customers 

SANTA MONICA, September 13, 2011—American Solar Direct (ASD), a leading residential solar provider in California, announced today that it is committed to assisting Los Angeles Department of Water and Power customers secure their solar independence under the city’s revamped incentive program.

As a full-service solar company with convenient office locations and knowledgeable solar consultants and installers, ASD provides DWP customers with a range of leasing or purchasing options and a complete analysis of their solar opportunity. ASD assists customers in their journey to reduce the burden of high electric bills.  Company officials encouraged DWP customers not to wait if they are thinking about installing solar panels.

“As we have seen, solar incentives can disappear.  Although the DWP rebate is smaller, solar remains a wise and affordable investment for the long-term because one thing that won’t disappear is an electricity bill,” said ASD President Ravi Thuraisingham. 

With offices in Santa Monica, Woodland Hills, West Covina and Irvine, ASD has already helped hundreds of customers go solar throughout Southern California. “Customers have found that leasing is a great option because it means little up-front cost to install solar panels on their roofs,” Thuraisingham said.  Although the new DWP solar incentive has changed, leasing remains an affordable solution to high electric bills for homeowners.

“With DWP’s renewed commitment to providing solar incentives, we’ve already seen more interest from homeowners. We are here to answer their questions and help them realize the benefits of solar,” Thuraisingham said. “American Solar Direct’s distinction in the marketplace is our competitive pricing, our professional installations and our customer care.  We go to great lengths to go to the public to inform them about all aspects of residential solar.”                                                                 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  (or 888-825-1856888-825-1856 ) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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08/19/2011 

American Solar Direct announces opening of office in Irvine, CA 

SANTA MONICA, CA (08/19/2011) -- Solar energy lease provider American Solar Direct Inc. (ASD) announced today the opening of a new regional office in Irvine, California. This is the fourth office opening this year for the growing solar provider.

Building on successful sales offices in Woodland Hills and West Covina, the launch of an office in Irvine allows American Solar Direct to better meet the solar demand of the residents of Orange County.

In a tough economy, consumers appreciate the ability to control their energy costs by using a plentiful resource: the sun.

"The future looks bright," said ASD President, Ravi Thuraisingham. "With consistent growth in our customer base, we look forward to offering solar to more and more communities, including Santa Ana, Mission Viejo, and Huntington Beach."

As ASD continues expanding, career opportunities await local residents hoping to join a terrific team. ASD's Sales Manager, Michael Bourque, commented: "We foster a positive environment that emphasizes collaboration. It's energizing to be around so many people who take pride in their work."

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power, and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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03/31/2011 

American Solar Direct opens new office location in West Covina 

American Solar Direct Inc. (ASD) announced today the opening of a new office located in West Covina, California.  This office is the third for the growing solar leasing company, which currently has offices in Santa Monica and the City of Industry.  

ASD President Ravi Thuraisingham noted: “We are very fortunate to be expanding in the current economy.  I believe ASD’s growth is the result of providing affordable options that directly benefit both the environment and American families seeking to stabilize their energy costs.” 

California features a favorable regulatory environment for the solar industry, offering both reasonable rebates for solar conversion as well as net metering. Net metering allows homeowners to receive a credit for electricity produced by their solar PV systems that they feed back into the grid for general consumption.  “Moving east across the state offers ASD the opportunity to help more California residents understand the solar options available to them,” commented ASD’s CEO, Brennan Mulcahy. “We are pleased to offer families in cities such as Chino Hills, Rancho Cucamonga, and nearby Corona affordable alternative energy solutions.”

ASD Recruiting Manager Thanh Nguyen had this to say about ASD’s expansion:  “ASD is thrilled to be able to offer opportunities to local residents hoping to make a global difference.  If you know any passionate people who believe that solar should be affordable and available, send them our way.” 

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract.   Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power, and take control of their electricity prices.  

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  to get started with a free, no-obligation in-home analysis.  Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.
 
 
 
 
03/18/2011
 
American Solar Direct announces new operations facility in City of Industry 

American Solar Direct Inc. (ASD), an established provider of solar systems to residential customers, announced today the opening of a new operations facility in the City of Industry, California. The facility will serve as the hub for installation services, maintenance, and customer care for ASD's growing customer base in the San Gabriel Valley and Inland Empire regions.

This location is the second operations facility for American Solar Direct, which has also recently expanded its Santa Monica headquarters.

"We are so fortunate to be in a state with a solar-friendly regulatory climate and abundant sunshine," says Ravi Thuraisingham, President of ASD. "Every day we meet with homeowners who recognize the value of going solar. They are impressed with our competitive pricing and professional end-to-end installation and customer care."

Says California-native Christopher Biron, Director of Field Operations of ASD, "I am very pleased to have the opportunity to manage our new operations center right near Chino Hills, West Covina, Yorba Linda and other great solar cities. This allows us to continue to keep our costs down and support the local economy. By reducing transportation costs and keeping the local workforce employed, we can feel confident that our product is as good for the economy as it is for the environment."

Keeping solar lease costs down is an ASD focus. Its goal is to bring solar into wide acceptance through its simple, low cost solar lease alternative. When asked about its recent expansion, Brennan Mulcahy, CEO, had this to say: "At ASD, we are committed to making solar affordable for American families and helping America achieve energy independence through an environmentally friendly option."

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power, and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55855-SOLAR55  to get started with a free, no-obligation in-home analysis.  Job candidates may view our current openings at www.americansolardirect.com/Careers/Careers.aspx.

For more information, contact media@americansolardirect.com.

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11/15/2010 
 
WGL Holdings, Inc. Announces $50,000,000 Solar System Investment Agreement with American Solar Direct Inc., a Provider of Solar Electric Systems 

WGL Holdings, Inc. today announced its $50 million solar system investment agreement with California-based residential solar system installer, American Solar Direct Inc. (ASDI). Along with this agreement, WGL Holdings has also made a $5 million equity investment in ASDI's parent company, American Solar Direct Holdings Inc. (ASDHI), establishing a long-term strategic relationship.

"California is one of the most attractive geographic regions for the residential solar market across North America," said Terry McCallister, Chairman and CEO of WGL Holdings, Inc. "Gaining a foothold in this developing market is an important step in the pursuit of our vision of providing clean and efficient energy solutions to customers."

ASDI's experienced leadership team has a successful history of entrepreneurship in the energy industry. The businesses that ASDI's principals have launched and developed collectively serve the energy needs of over a million residential customers. Under the investment agreement structure, ASDI will be responsible for marketing and installing residential solar systems. The partnership will then own and maintain the systems, receiving customers' monthly lease payments as well as federal and state incentives.

"WGL Holdings is an ideal partner for us. Not only can the company benefit from the tax incentives associated with solar, but it also has over a century of energy industry experience and leadership upon which ASDI can draw as it grows," explained Ravi Thuraisingham, President and CFO of ASDI. "As a more recently formed company, ASDI cannot itself receive some of the tax benefits associated with solar energy."

With a fixed rate lease plan that does not increase with inflation or utility prices, ASDI is a unique participant in the residential solar market field. ASDI prides itself on offering consumers a simple and affordable energy solution, with a lease rate that includes maintenance, warranty service and cleaning.

"We could not be more pleased that WGL Holdings, a company with a 160 year history of reliable energy distribution, sees the value of energy choice, innovation and sustainability," noted Brennan Mulcahy, CEO of ASDI. "This agreement is illustrative of America's move toward energy self-reliance."

Headquartered in Washington, D.C., WGL Holdings has three operating segments: (i) the regulated utility segment, which primarily consists of Washington Gas, a natural gas utility that serves over one million customers throughout metropolitan Washington, D.C., and the surrounding region; (ii) the retail energy marketing segment which consists of Washington Gas Energy Services, Inc., a third-party marketer that competitively sells natural gas and electricity and (iii) the design-build energy systems segment, which consists of Washington Gas Energy Systems, Inc., a provider of design-build energy efficiency solutions to government and commercial clients. Additional information about WGL Holdings is available on its website, wglholdings.com. Go to washingtongas.com for more information about Washington Gas Light Company.

American Solar Direct Inc. is a trusted provider of solar electric systems to homeowners in the state of California. Through its fixed rate solar lease program, ASDI offers homeowners the ability to generate their own clean, renewable power, and take control of their electricity costs. Additional information about American Solar Direct is available on its website, www.americansolardirect.com, or contact Beth Spence at bspence@asdsolar.com.

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American Solar Direct Fifth Largest Purely Residential Solar Installer in U.S.: Solar Power World